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A Foundation for Environmental Education programme

Green Key Bangladesh

The leading international eco-label for sustainable tourism and hospitality — now in Bangladesh.

About the programme

What is Green Key?

Green Key is a leading international eco-label awarded to accommodation and other hospitality facilities that commit to sustainable business practices. It is the leading standard for excellence in the field of environmental responsibility and sustainable operation within the tourism industry.

Who can apply

Six categories of establishments

Green Key is open to a wide range of tourism and hospitality businesses.

Hotels & hostels

Campsites & holiday parks

Small accommodation

Attractions

Restaurants

Conference centres

Criteria areas

13 areas of sustainable operation

Probha Aurora will use the international criteria and request amendments as necessary to ensure full alignment with the Government of Bangladesh.

Objectives of the programme

What Green Key Bangladesh sets out to do

Promote sustainable operations

Implement environment-friendly and sustainable methods of operation and technology within individual establishments to reduce resource consumption.

Educate stakeholders

Raise awareness among guests, staff, and suppliers of tourism establishments about sustainable practices, fostering behavioural changes that support environmentally responsible tourism.

Drive industry-wide sustainability

Advocate for the adoption of eco-friendly and sustainable methods while promoting awareness and behavioural changes across the broader hospitality and tourism industry.

Why it matters

Tourism and climate change

Global emissions

8%

of global greenhouse gas emissions come from the tourism industry (Lenzen et al., 2018)

25%+

forecast increase in CO₂ emissions from tourism by 2030 (UNWTO/ITF)

Tourism emissions by source: aviation 40% · transportation 30% · consumption 30%

The Bangladesh scenario

436,274

tourism establishments in 2019–20, up from 117,981 in 1992–93

+59%

growth between 2009–10 and 2019–20 (BBS Hotel & Restaurant Survey 2020)

Bangladesh’s growing tourism sector neglects the environment during construction, resulting in constant pollution, with low compliance in eco-friendly practices due to poor enforcement. Unsustainable practices in hotels, restaurants and other establishments lead to excessive and hazardous waste generation, water wastage, energy-inefficient practices and high CO₂ emissions, increasing the carbon footprint.

SWOT analysis

Where Green Key Bangladesh stands

Strengths

  • Government’s interest and support
  • A diverse youth network
  • Strong advisory group and expert pool
  • Strategic partnerships and affiliations with leading organisations
  • Increased awareness

Weaknesses

  • Lack of infrastructure
  • Lack of knowledge / data
  • Implementation costs

Opportunities

  • Growing market for sustainable tourism
  • Improved environmental impact
  • Networks and partnerships
  • Cross-selling environmental services: carbon literacy, responsible procurement etc.
  • Sustainability advice and consultative workshops

Threats

  • Timing: securing a formal Government agreement is time-consuming
  • Resistance to change
  • Financial: initial funding needed, with a risk of insufficient financial return from extensive programme development
  • Non-inclusivity
Process overview

From application to certification

Application

The establishment applies to join Green Key Bangladesh.

01

Document review

Submitted documents are checked against the criteria.

02

Training (ToT)

Training of trainers prepares staff to implement the criteria.

03

Audits

On-site audits verify how the criteria are being met.

04

Evaluation & decision

An independent jury evaluates the results and decides.

05

Certification

Successful establishments are awarded the Green Key eco-label.

06

Ready to earn the Green Key?

Hotels, restaurants, attractions and conference centres in Bangladesh — find out how to apply.

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